Service Objects Weblog

What is a “Lead” and how do I validate it? Well, that’s a great question. First let’s start with the definition of a lead:

Lead: an indication of potential opportunity; “he got a tip on the stock market; a good lead for a job”

In our industry, “lead” is a commonly used term to describe a potential opportunity to attain a new customer. For example, if a patron were to input their contact information such as name, address, phone number, and email address in an online form, the patron who provided that information would be considered a “lead.”

In the case of Service Objects, we offer our industry leading DOTS Lead Validation to assist companies not only to correct and validate a customer’s information, but to cross-validate that information as well. We utilize our 130 step lead verification process and over 800 million data records to provide a recommendation of “Accept,” “Reject,” or “Review” for every lead. This allows users to instantly toss out the bad leads and keep the good ones. Think of us as a modern day cotton gin removing the fraudulent, sticky seeds from the soft, fluffy leads.

Thanks for reading!

Will E.

Questions for Will? Email him today at communications@serviceobjects.com