Archive for February, 2010
LeadsCon 2010… Its all about Quality Leads
I am out in Las Vegas attending LeadsCon 2010. THE Lead Generation Conference. After day one, the event is off to a great start. What I have noticed is that throughout the sessions, a recurring theme is Quality.
Quality Data. Quality Leads. Quality relationships between lead buyers and lead sellers.
I couldn’t agree more. The internet is rife with bad data and bad leads. And passing off this bad data as a “lead” is one of the key reasons for friction between Lead Buyers and Lead Sellers. So what is the answer?
“Keeping honest people–honest.” Contact validation is a critical component in this process. Whether you are a lead buyer or a lead seller, contact validation can help ensure the validity and contactability of a lead. By looking at a variety of data points for each contact, Lead Validation will help determine whether or not a lead should be accepted, rejected or reviewed.
The skinny on the benefits:
Lead Sellers- Improve your standings with buyers by increasing your percentage of valid/actionable leads. Demand higher price point per lead.
Lead Buyers- Only buy the leads that are the highest quality and likelihood of contactability.
Visit us on the web to see how our Contact Validation solutions can help you ensure the leads you are buying or selling are really going to drive more business to your bottom line.
Posted by: Gretchen N.
Add comment February 24, 2010
Why Cross Checking is Important When Using a Contact Validation Web Service
I have been working with web services for over 6 years now and have helped many companies both big and small to resolve their frustration with the online world of bogus lead chaos and bad affiliate programs.
With all of the information and services available to help validate your inbound leads you need to make sure that it is doing more than just a simple check for validity. There are a lot of Lead Validation services out there claiming that they are the best, but let’s really ask ourselves, what are they doing that is so unique? How will they really be able to assure you that they are catching your bad leads?
Good Question.
Add comment February 17, 2010
Need to Verify Addresses? 5 Things to Look for in a Service Provider
Nearly every company doing business on the web today can benefit from performing simple validation and verification against the contact forms on their website. Each piece of customer contact data has the potential to hinder a company’s business processes if the information is inaccurate, incomplete or fraudulent. Perhaps the most key–and often most inaccurate–piece of information captured is the postal address.
Research shows that performing validation and verification on addresses can help businesses improve deliverability and shipments, reduce overhead spent following up on bad data, and reduce waste associated with Undeliverable Mail and over-production of direct mail pieces.
A quick search for Address Verification or Address Validation on a search engine like Google™ will yield pages of results for companies offering tools to validate and standardize postal addresses.
So how does a company seeking to improve communication with customers and reduce their direct mail waste, choose the right service provider?
Here are 5 important things to look for in an Address Verification or Address Validation service:
(more…)
Add comment February 10, 2010
What is a Credit Card BIN and How These Six Little Numbers can Protect Your Bottom Line
For businesses and consumers, processing credit card transactions has come a long way. Previously businesses needed two forms of identification, to physically look at the card, review the signature on the back…then lay the card flat on card imprinter, place carbon paper over the card and force the handle from left to right for 3 carbon copies. 
This process was neither good for the business, who had no way to actually verify if the card had funds available on it; nor was it good for the consumer, who now had 3 unsecure copies of their credit card floating around for anyone to use for mail orders or internet orders.
The advent of electronic credit card processing and later the use of Card Verification (CVV) codes have dramatically changed the game and now go a long way to protect both businesses and consumers.
The proliferation of pre-paid credit cards and gift cards, however, has chipped away at some of that protection as far as businesses are concerned. Pre-paid cards are essentially “anonymous” and businesses do not have many options for protecting themselves against the improper use of these cards. This is especially true for businesses who’s “goods” are recurring service fees or incremental fees based on usage that must be billed monthly for example. Because there is no “line of credit”, a pre-paid card holder may have the amount of the fee available for the first authorization, but will not likely have it available for subsequent months.
1 comment February 2, 2010
