Archive for February 10, 2010
Need to Verify Addresses? 5 Things to Look for in a Service Provider
Nearly every company doing business on the web today can benefit from performing simple validation and verification against the contact forms on their website. Each piece of customer contact data has the potential to hinder a company’s business processes if the information is inaccurate, incomplete or fraudulent. Perhaps the most key–and often most inaccurate–piece of information captured is the postal address.
Research shows that performing validation and verification on addresses can help businesses improve deliverability and shipments, reduce overhead spent following up on bad data, and reduce waste associated with Undeliverable Mail and over-production of direct mail pieces.
A quick search for Address Verification or Address Validation on a search engine like Google™ will yield pages of results for companies offering tools to validate and standardize postal addresses.
So how does a company seeking to improve communication with customers and reduce their direct mail waste, choose the right service provider?
Here are 5 important things to look for in an Address Verification or Address Validation service:
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February 10, 2010 at 10:11 am serviceobjects2001 Leave a comment
