Service Objects Weblog

Reverse Phone Lookup: Token-Based Pricing Helps You Keep Your “Pot of Gold”

March 17, 2010 at 11:11 am serviceobjects2001 1 comment

What do St. Patrick’s Day and a reverse phone lookup service have in common?

If the reverse phone lookup service is GeoPhone Plus from Service Objects, the answer is: a pot of gold at the end of the rainbow.

An advanced reverse phone lookup service, like GeoPhone Plus, gives you the ability to identify detailed contact information for landlines, VOIP, wireless and toll-free numbers for both residences and businesses – all from a supplied phone number.

This is a great solution but where GeoPhone also excels is its pricing model.

In standard pricing models, you would pay the same “per transaction” fee for each reverse phone lookup attempt, regardless of whether or not detailed contact data exists for that phone number. But all phone numbers and the data available are not created equally. With “token-based” pricing, you pay only when a successful match is made for the phone number. The amount of tokens charged per transaction depends on the level of detail and the quality of contact data available for that phone number.

For example:
A major grocery retailer is using GeoPhone Plus to perform reverse phone lookup on phone numbers provided by their customers. They use the detailed contact data (name, address, etc) to have a better idea of where their customers are coming from to help make decisions about targeted marketing efforts and potential locations for future stores. Each time their software service requests information on a specific phone number, GeoPhone Plus hits multiple data sources to find detailed contact information for that phone number. GeoPhone Plus returns contact information on all types of phone numbers such as landlines, VOIP, wireless and toll-free. The type and level of contact data available varies depending on the type of phone number.

In standard pricing models, you would pay the same “per transaction” fee for each reverse phone lookup attempt, regardless of whether or not detailed contact data exists for that phone number. But all phone numbers and the data available are not created equally. With “token-based” pricing, you pay only when a successful match is made for the phone number. The amount of tokens charged per transaction depends on the level of detail and the quality of contact data available for that phone number.

Contact us for more information on GeoPhone Plus and token-based pricing.

Entry filed under: GeoPhone Plus, Product Information. Tags: Contact Validation, DOTS GeoPhone, DOTS GeoPhone Plus, DOTS Phone Exchange, GeoPhone, Phone Validation, Reverse Phone Lookup, Service Objects, ServiceObjects, Web Service.