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	<title>Service Objects Weblog &#187; Product Information</title>
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	<link>http://blog.serviceobjects.com</link>
	<description>Your Source for the Latest in Contact Data Quality</description>
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		<title>Service Objects Weblog &#187; Product Information</title>
		<link>http://blog.serviceobjects.com</link>
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		<title>Reverse Phone Lookup: Token-Based Pricing Helps You Keep Your &#8220;Pot of Gold&#8221;</title>
		<link>http://blog.serviceobjects.com/2010/03/17/reverse-phone-lookup-token-based-pricing-helps-you-keep-your-pot-of-gold/</link>
		<comments>http://blog.serviceobjects.com/2010/03/17/reverse-phone-lookup-token-based-pricing-helps-you-keep-your-pot-of-gold/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 19:11:13 +0000</pubDate>
		<dc:creator>serviceobjects2001</dc:creator>
				<category><![CDATA[GeoPhone Plus]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Contact Validation]]></category>
		<category><![CDATA[DOTS GeoPhone]]></category>
		<category><![CDATA[DOTS GeoPhone Plus]]></category>
		<category><![CDATA[DOTS Phone Exchange]]></category>
		<category><![CDATA[GeoPhone]]></category>
		<category><![CDATA[Phone Validation]]></category>
		<category><![CDATA[Reverse Phone Lookup]]></category>
		<category><![CDATA[Service Objects]]></category>
		<category><![CDATA[ServiceObjects]]></category>
		<category><![CDATA[Web Service]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=1028</guid>
		<description><![CDATA[What do St. Patrick&#8217;s Day and a reverse phone lookup service have in common? If the reverse phone lookup service is GeoPhone Plus from Service Objects, the answer is: a pot of gold at the end of the rainbow. An advanced reverse phone lookup service, like GeoPhone Plus, gives you the ability to identify detailed [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=1028&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/03/17/reverse-phone-lookup-token-based-pricing-helps-you-keep-your-pot-of-gold/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gnemechek</media:title>
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			<media:title type="html">Pot of Gold</media:title>
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		<item>
		<title>Why Google Maps Isn&#8217;t a Good Substitute for Address Validation</title>
		<link>http://blog.serviceobjects.com/2010/03/03/why-google-maps-isnt-a-good-substitute-for-address-validation/</link>
		<comments>http://blog.serviceobjects.com/2010/03/03/why-google-maps-isnt-a-good-substitute-for-address-validation/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:36:32 +0000</pubDate>
		<dc:creator>Donnie K</dc:creator>
				<category><![CDATA[Address Validation Services]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Address Validation]]></category>
		<category><![CDATA[Address Verification]]></category>
		<category><![CDATA[CASS]]></category>
		<category><![CDATA[CASS Certified Address Cleasing Engine]]></category>
		<category><![CDATA[Contact Validation]]></category>
		<category><![CDATA[Delivery Point Validation]]></category>
		<category><![CDATA[DOTS Address Validation - US]]></category>
		<category><![CDATA[DOTS Web Services]]></category>
		<category><![CDATA[Mailing]]></category>
		<category><![CDATA[Service Objects]]></category>
		<category><![CDATA[ServiceObjects]]></category>
		<category><![CDATA[Undeliverable-as-Addressed]]></category>
		<category><![CDATA[USPS]]></category>
		<category><![CDATA[Web Services]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=977</guid>
		<description><![CDATA[What is the difference between Address Validation and Google Maps? Deliverability, deliverability, deliverability. Okay, there are a few others, but that&#8217;s the big one. Just because Google Maps places a marker on a map when you input an address, does not mean that you can deliver mail there, nor that a property even exists at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=977&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/03/03/why-google-maps-isnt-a-good-substitute-for-address-validation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">slashdots</media:title>
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		<item>
		<title>LeadsCon 2010&#8230; Its all about Quality Leads</title>
		<link>http://blog.serviceobjects.com/2010/02/24/leadscon-2010-its-all-about-quality-leads/</link>
		<comments>http://blog.serviceobjects.com/2010/02/24/leadscon-2010-its-all-about-quality-leads/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 16:00:32 +0000</pubDate>
		<dc:creator>serviceobjects2001</dc:creator>
				<category><![CDATA[Lead Validation]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Contact]]></category>
		<category><![CDATA[Contact Validation]]></category>
		<category><![CDATA[DOTS Lead Validation]]></category>
		<category><![CDATA[fraud detection]]></category>
		<category><![CDATA[Lead Scoring]]></category>
		<category><![CDATA[Lead Verification]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[LeadsCon]]></category>
		<category><![CDATA[Service Objects]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=968</guid>
		<description><![CDATA[I am out in Las Vegas attending LeadsCon 2010. THE Lead Generation Conference. After day one, the event is off to a great start. What I have noticed is that throughout the sessions, a recurring theme is Quality. Quality Data. Quality Leads. Quality relationships between lead buyers and lead sellers. I couldn&#8217;t agree more. The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=968&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/02/24/leadscon-2010-its-all-about-quality-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gnemechek</media:title>
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		<item>
		<title>Why Cross Checking is Important When Using a Contact Validation Web Service</title>
		<link>http://blog.serviceobjects.com/2010/02/17/why-cross-checking-is-important-when-using-a-contact-validation-web-service/</link>
		<comments>http://blog.serviceobjects.com/2010/02/17/why-cross-checking-is-important-when-using-a-contact-validation-web-service/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 23:04:18 +0000</pubDate>
		<dc:creator>serviceobjects2001</dc:creator>
				<category><![CDATA[Lead Validation]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Contact]]></category>
		<category><![CDATA[Contact Validation]]></category>
		<category><![CDATA[Contact Verification]]></category>
		<category><![CDATA[DOTS Address Validation - US]]></category>
		<category><![CDATA[DOTS Lead Validation]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[fraud detection]]></category>
		<category><![CDATA[Lead Scoring]]></category>
		<category><![CDATA[Lead Verification]]></category>
		<category><![CDATA[Web Service]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=946</guid>
		<description><![CDATA[I have been working with web services for over 6 years now and have helped many companies both big and small to resolve their frustration with the online world of bogus lead chaos and bad affiliate programs. With all of the information and services available to help validate your inbound leads you need to make [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=946&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/02/17/why-cross-checking-is-important-when-using-a-contact-validation-web-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gnemechek</media:title>
		</media:content>

		<media:content url="http://serviceobjects.files.wordpress.com/2010/02/leadform1.jpg" medium="image">
			<media:title type="html">Typical Lead Form</media:title>
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	</item>
		<item>
		<title>Need to Verify Addresses? 5 Things to Look for in a Service Provider</title>
		<link>http://blog.serviceobjects.com/2010/02/10/need-to-verify-addresses-5-things-to-look-for-in-a-service-provider/</link>
		<comments>http://blog.serviceobjects.com/2010/02/10/need-to-verify-addresses-5-things-to-look-for-in-a-service-provider/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 18:11:28 +0000</pubDate>
		<dc:creator>serviceobjects2001</dc:creator>
				<category><![CDATA[Address Validation Services]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Technical Information]]></category>
		<category><![CDATA[Address Validation]]></category>
		<category><![CDATA[Address Verification]]></category>
		<category><![CDATA[Address Verification Web Service]]></category>
		<category><![CDATA[Contact Validation]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Undeliverable-as-Addressed]]></category>
		<category><![CDATA[USPS]]></category>
		<category><![CDATA[Verfiy Address]]></category>
		<category><![CDATA[Web Service]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=917</guid>
		<description><![CDATA[Nearly every company doing business on the web today can benefit from performing simple validation and verification against the contact forms on their website. Each piece of customer contact data has the potential to hinder a company&#8217;s business processes if the information is inaccurate, incomplete or fraudulent. Perhaps the most key&#8211;and often most inaccurate&#8211;piece of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=917&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/02/10/need-to-verify-addresses-5-things-to-look-for-in-a-service-provider/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gnemechek</media:title>
		</media:content>
	</item>
		<item>
		<title>What is a Credit Card BIN and How These Six Little Numbers can Protect Your Bottom Line</title>
		<link>http://blog.serviceobjects.com/2010/02/02/what-is-a-credit-card-bin-and-how-these-six-little-numbers-can-protect-your-bottom-line/</link>
		<comments>http://blog.serviceobjects.com/2010/02/02/what-is-a-credit-card-bin-and-how-these-six-little-numbers-can-protect-your-bottom-line/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 21:56:53 +0000</pubDate>
		<dc:creator>rmcmillen</dc:creator>
				<category><![CDATA[BIN Validation]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Bank Identification Number]]></category>
		<category><![CDATA[Contact Validation]]></category>
		<category><![CDATA[Credit Card BIN]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[fraud detection]]></category>
		<category><![CDATA[Gift Card Fraud]]></category>
		<category><![CDATA[Pre-Paid Credit Card Fraud]]></category>
		<category><![CDATA[Verifying Bank Identification Numbers]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=871</guid>
		<description><![CDATA[For businesses and consumers, processing credit card transactions has come a long way. Previously businesses needed two forms of identification, to physically look at the card, review the signature on the back…then lay the card flat on card imprinter, place carbon paper over the card and force the handle from left to right for 3 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=871&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/02/02/what-is-a-credit-card-bin-and-how-these-six-little-numbers-can-protect-your-bottom-line/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">rmcmillen</media:title>
		</media:content>

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	</item>
		<item>
		<title>Lead Validation ROI in Plain English: Save Thousands per Month; Get 5.8 days ROI</title>
		<link>http://blog.serviceobjects.com/2010/01/27/lead-validation-roi-in-plain-englishverifying-your-leads-can-save-thousands-per-month/</link>
		<comments>http://blog.serviceobjects.com/2010/01/27/lead-validation-roi-in-plain-englishverifying-your-leads-can-save-thousands-per-month/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:35:31 +0000</pubDate>
		<dc:creator>serviceobjects2001</dc:creator>
				<category><![CDATA[General Service Objects Information]]></category>
		<category><![CDATA[Lead Validation]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Contact Validation]]></category>
		<category><![CDATA[DOTS Lead Validation]]></category>
		<category><![CDATA[DOTS Web Services]]></category>
		<category><![CDATA[Lead Generation ROI]]></category>
		<category><![CDATA[Lead Scoring]]></category>
		<category><![CDATA[Lead Verification]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[ServiceObjects]]></category>
		<category><![CDATA[Web Service]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=832</guid>
		<description><![CDATA[A recent study by Marketing Sherpa found that when filling out web forms less than 40% of those surveyed provided accurate phone number and custom information—such as address—all of the time. The reality is most people are reluctant to give up their precious contact information when doing research or filling out requests for information. More [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=832&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/01/27/lead-validation-roi-in-plain-englishverifying-your-leads-can-save-thousands-per-month/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gnemechek</media:title>
		</media:content>

		<media:content url="http://www.serviceobjects.com/images/Postit.jpg?w=309" medium="image" />
	</item>
		<item>
		<title>Address Geocoding—a Big Tip for Delivery Businesses</title>
		<link>http://blog.serviceobjects.com/2010/01/20/address-geocoding%e2%80%94a-big-tip-for-delivery-businesses/</link>
		<comments>http://blog.serviceobjects.com/2010/01/20/address-geocoding%e2%80%94a-big-tip-for-delivery-businesses/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 23:33:09 +0000</pubDate>
		<dc:creator>serviceobjects2001</dc:creator>
				<category><![CDATA[Address Geocode]]></category>
		<category><![CDATA[Address Validation Services]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Address]]></category>
		<category><![CDATA[Address Geocoding]]></category>
		<category><![CDATA[Address Validation]]></category>
		<category><![CDATA[Contact Validation]]></category>
		<category><![CDATA[delivery service]]></category>
		<category><![CDATA[DOTS Geocode US]]></category>
		<category><![CDATA[Geocode]]></category>
		<category><![CDATA[Lat/lon]]></category>
		<category><![CDATA[lat/long]]></category>
		<category><![CDATA[Latitude longitude]]></category>
		<category><![CDATA[ServiceObjects]]></category>
		<category><![CDATA[Web Service]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=795</guid>
		<description><![CDATA[All over the country businesses have popped up to bring quality sit-down restaurant meals into our homes. In the Pacific Northwest, Dinner Delivery Plus is one such business. Serving the Greater Eastside of Seattle area for the past 16 years, Dinner Delivery Plus offers the 400,000+ residents and businesses a variety of national and local [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=795&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/01/20/address-geocoding%e2%80%94a-big-tip-for-delivery-businesses/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gnemechek</media:title>
		</media:content>
	</item>
		<item>
		<title>Direct Mail Marketing Isn&#8217;t Going Anywhere Yet</title>
		<link>http://blog.serviceobjects.com/2010/01/13/direct-mail-marketing-isnt-going-anywhere-yet-2/</link>
		<comments>http://blog.serviceobjects.com/2010/01/13/direct-mail-marketing-isnt-going-anywhere-yet-2/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 16:37:20 +0000</pubDate>
		<dc:creator>serviceobjects2001</dc:creator>
				<category><![CDATA[Address Validation Services]]></category>
		<category><![CDATA[General Service Objects Information]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Address]]></category>
		<category><![CDATA[Address Geocoding]]></category>
		<category><![CDATA[Address Validation]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Contact Validation]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[DOTS Address Validation - US]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Greener Mail]]></category>
		<category><![CDATA[Standardize Address]]></category>
		<category><![CDATA[Undeliverable-as-Addressed]]></category>
		<category><![CDATA[USPS]]></category>
		<category><![CDATA[Verify Address]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=766</guid>
		<description><![CDATA[While many industry experts are calling 2010 the year that will &#8220;kill marketing as we know it&#8221;, some feel that we shouldn&#8217;t be so quick to write off some of the good ole&#8217; tried and true methods. I just read an article in the Wall Street Journal that further convinced me. The article, &#8220;Firms Hold [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=766&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/01/13/direct-mail-marketing-isnt-going-anywhere-yet-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Gnemechek</media:title>
		</media:content>
	</item>
		<item>
		<title>Tired of Returns: Santa Claus Resolves to Validate all Addresses in 2010</title>
		<link>http://blog.serviceobjects.com/2010/01/06/tired-of-returns-santa-claus-resolves-to-validate-all-addresses-in-2010/</link>
		<comments>http://blog.serviceobjects.com/2010/01/06/tired-of-returns-santa-claus-resolves-to-validate-all-addresses-in-2010/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 18:41:18 +0000</pubDate>
		<dc:creator>weschen</dc:creator>
				<category><![CDATA[Address Validation Services]]></category>
		<category><![CDATA[Product Information]]></category>
		<category><![CDATA[Address]]></category>
		<category><![CDATA[Address Validation]]></category>
		<category><![CDATA[Delivery Point Validation]]></category>
		<category><![CDATA[DOTS Address Validation - US]]></category>
		<category><![CDATA[Residential Delivery Indicator]]></category>
		<category><![CDATA[Service Objects]]></category>
		<category><![CDATA[Undeliverable-as-Addressed]]></category>
		<category><![CDATA[Verify Address]]></category>
		<category><![CDATA[Web Service]]></category>

		<guid isPermaLink="false">http://blog.serviceobjects.com/?p=682</guid>
		<description><![CDATA[Every year Mr. Santa Claus faces enormous pressure to deliver billions of presents around the world. He has just one night—just one chance to ensure delivery of all the toys to children all over the globe. In recent years Claus has turned to technology to aid him in his annual quest. Said Claus, “While Rudolph’s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.serviceobjects.com&amp;blog=4823033&amp;post=682&amp;subd=serviceobjects&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.serviceobjects.com/2010/01/06/tired-of-returns-santa-claus-resolves-to-validate-all-addresses-in-2010/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">weschen</media:title>
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