Posts tagged ‘DOTS Lead Validation’
LeadsCon 2010… Its all about Quality Leads
I am out in Las Vegas attending LeadsCon 2010. THE Lead Generation Conference. After day one, the event is off to a great start. What I have noticed is that throughout the sessions, a recurring theme is Quality.
Quality Data. Quality Leads. Quality relationships between lead buyers and lead sellers.
I couldn’t agree more. The internet is rife with bad data and bad leads. And passing off this bad data as a “lead” is one of the key reasons for friction between Lead Buyers and Lead Sellers. So what is the answer?
“Keeping honest people–honest.” Contact validation is a critical component in this process. Whether you are a lead buyer or a lead seller, contact validation can help ensure the validity and contactability of a lead. By looking at a variety of data points for each contact, Lead Validation will help determine whether or not a lead should be accepted, rejected or reviewed.
The skinny on the benefits:
Lead Sellers- Improve your standings with buyers by increasing your percentage of valid/actionable leads. Demand higher price point per lead.
Lead Buyers- Only buy the leads that are the highest quality and likelihood of contactability.
Visit us on the web to see how our Contact Validation solutions can help you ensure the leads you are buying or selling are really going to drive more business to your bottom line.
Posted by: Gretchen N.
February 24, 2010 at 8:00 am serviceobjects2001 Leave a comment
Why Cross Checking is Important When Using a Contact Validation Web Service
I have been working with web services for over 6 years now and have helped many companies both big and small to resolve their frustration with the online world of bogus lead chaos and bad affiliate programs.
With all of the information and services available to help validate your inbound leads you need to make sure that it is doing more than just a simple check for validity. There are a lot of Lead Validation services out there claiming that they are the best, but let’s really ask ourselves, what are they doing that is so unique? How will they really be able to assure you that they are catching your bad leads?
Good Question.
February 17, 2010 at 3:04 pm serviceobjects2001 Leave a comment
Lead Validation ROI in Plain English: Save Thousands per Month; Get 5.8 days ROI
A recent study by Marketing Sherpa found that when filling out web forms less than 40% of those surveyed provided accurate phone number and custom information—such as address—all of the time. The reality is most people are reluctant to give up their precious contact information when doing research or filling out requests for information. More often than not, the data is inaccurate, incomplete or fraudulent.
Where does this leave marketers, sales managers and lead generators? It leaves them sifting through mountains of contact data with the hope of isolating the true and valid leads that will bring more revenue to the bottom line. According to the Direct Marketing Association, 93% of marketers cite contact data quality as one of their most important issues.
Implementing a lead validation or verification solution is one way marketers and business managers can improve lead quality in real-time and at the source, and ultimately save money by shifting focus to high scoring leads, fixing questionable leads and discarding downright bad leads. 
Do the Math-
Here is a simple calculation showing where businesses save money by validating their leads:
Let’s say your business generates 100 leads per day or around 3,000 per month. 20% or 600 of those leads turn out to be bogus or bad leads. If your telesales team spends around 5 minutes per call and calls each lead an average of 3 times before qualifying and discarding bad leads, that is 15 minutes per lead. At $23/per hour that’s about $5.75 per lead—or $5.75 wasted on pursuing a lead that was ultimately determined to be bad. Multiply that by the estimated 600 bad leads per month and that’s $3,450 per month wasted telesales resources. Using a service like DOTS Lead Validation℠ will validate leads in real-time, before they arrive at telesales, and costs only about $.22 per lead or around $678/month for 3,000 transactions.
That is a savings of $2,772/month-with an ROI on the use of the Lead Validation solution in about 5.8 days.
In a nutshell, lead validation works by:
Validating whether the contact information is real. Is it a real address? Does 100 Main Street actually exist in the zip code provided?
Verifying that the contact name or business is associated or linked with the address, phone number and even IP Address provided.
Correcting address, city, state, and email elements as needed to make the lead data as complete as possible.
Scoring the lead based on the quality of data. Estimating the quality of data entails not only a check on data correctness as entered but quality as established through a method of proprietary checking and sophisticated cross correlation of supplied data with other data sources. An overall score is provided based on the quality of the pieces of contact information such as name, business name, email, IP address, phone number and street address. Recommending that you Accept, Reject or Review the lead.
Download our case study for more details on how DOTS Lead Validation can save your business money today!
Posted by Gretchen N.
DOTS Web Service Improvements
At Service Objects, we are constantly improving our DOTS Web Services. Some services automatically improve themselves, like DOTS IP Validation. This service has over 45,000 listening posts worldwide that dynamically record the IP addresses of malicious or fraudulent activity. Some services, like DOTS Address Validation, are manually updated every month to guarantee that we use the freshest data available.
Other improvements to our DOTS Web Services occur on a less regular basis, usually when a client needs a feature that we are not currently offering. We recently added an operation to DOTS Address Geocode – US, in order to return state and county FIPS codes, Census tract data, and block numbers. We have also greatly increased the performance of DOTS Email Validation in order to handle a much larger transaction volume. In the near future, we will be deploying changes to DOTS Phone Append, which will greatly increase our match rates for businesses.
We are always thinking of ways to improve our DOTS Web Services. If you have an idea how we can serve you better, please let us know!
Alex P.
Residential Delivery Indicator (RDI) Coming to Service Objects
We have some exciting news for you. Service Objects has started the integration of RDITM to a few of our different DOTS Web Services. RDI is a data product offered by the United States Postal Service®, and is primarily used for determining if a delivery address is classified as residential or business.
As you can imagine, RDI will be used in both our DOTS Lead Validation and DOTS Address Validation Web Services. We plan on having RDI built into DOTS Lead Validation as early as July 1st, with availability in our DOTS Address Validation Web Service shortly there after.
What does RDI mean to our DOTS Lead Validation Web Service? Well, having the ability to determine if an address run through our services is residential or business is a big deal. It is yet another check that we will be able to perform in order to ensure our customers’ leads are valid and deliverable.
At Service Objects we are constantly working to improve our DOTS Web Services. We look forward to continuously providing our customers with new features to our DOTS Web Services, and RDI is definitely an exciting one.
As always, thanks for reading!
Alen D.
The Heart and Soul of Service Objects
To our wonderful clients and thousands of users who click on our Web site each day, Service Objects is a B2B company that provides real-time validation and fraud prevention solutions. But behind it all we have a great team of awesome individuals that not only love to help our clients, but love to help our community as well.
When Alen is not working around the clock to ensure absolute up-time for our clients, when Ryan is not explaining to Project Managers how DOTS Lead Validation can protect their affiliate lead gen projects, and when Jonas is not inventing new logic algorithms to combat the ever-evolving forms of online fraud, you will find Service Objects helping those in need.
At Service Objects social responsibility starts at the top with our executive team. On any given day you may find them serving our community by fixing bicycles on Earth Day, caring for pets during the recent evacuation of the Jesusita fires, or mentoring some of the young adults in Santa Barbara.
Giving back is part of our company culture and is the heart and soul of Service Objects. We are a lifetime supporter of the Humane Society, offer pro-bono licenses for public education, help Angel Flight West transport terminally-ill patients to receive medical care, and donate to local organizations in the Santa Barbara area.
At Service Objects we’re not all about business. We are in the business of helping companies reduce online fraud and validating contact information, but we are also in the business of helping people and giving back.
Thank you,
Marissa B.
When the Going Gets Tough the Tough use DOTS Web Services
With the economy amidst a downfall you need to exercise your budget, right? Service Objects can help you lean down expenses and keep moving forward with DOTS Lead Validation.
Efficiency is key in this day and age, and what directly attributes to efficiency? Streamlining and Automation!
Can you tell just by looking at your leads which ones are HOT and which ones are BAD?
Add up all the money you are spending on the cost of incoming leads, marketing campaigns, and sales team follow-ups. It quickly adds up, especially if your HOT leads are becoming weak during your qualification process. What a waste of time, energy, opportunity, and most of all money!
What if you had instant visibility into your leads? Imagine immediately calling to follow-up with a lead while their interest is still fresh. There would be no doubt that you would easily increase sales and efficiency. 
DOTS Lead Validation will do all the work for you within milliseconds! You will instantly know if the lead is a business or consumer, if their telephone number, mailing address, email, and IP number are valid, and if that lead is worth your time and money.
As proof that DOTS Lead Validation works, check out our Web site, we are HIRING not firing, because we are doing well despite the recession. Why? Because DOTS Lead Validation works for us too 
So, keep your business focused on strong leads during tough times. Get strong and get going with DOTS Lead Validation!
Thanks for reading this week,
Ericka J.
March 27, 2009 at 4:10 pm serviceobjects2001 Leave a comment
How Can You Lower Risk, Cost, and Grief with Online Credit Card Transactions?
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Unfortunately, there isn’t a bullet-proof solution when it comes to avoiding online credit card fraud. Fraudulent transactions take place on a regular basis, by the millions. Not even PayPal* or Amazon can eliminate fraud. Address Verification System** (AVS) checks the inputted address against the credit card billing info that the consumer has provided at checkout. But if this person is using information from stolen credit card information, then the billing info and credit card number provided will still be correct. And then there is debit card and gift card fraud! |
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| You likely stumbled upon this blog while researching fraud detection solutions. Some of you have probably been researching for some time now, and are reaching the stage of ultimate frustration and confusion. Or maybe you have already implemented a fraud detection process or service that isn’t quite cutting it. Transaction fraud is still occurring. | ||
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| Service Objects, Inc. has an easy solution to strengthen your online business process. We offer a real-time web service called DOTS Lead Validation. Yes, it does take many processes to create a highly secure online shopping cart and to detect fraud, but Service Objects can add that extra insight and integrity to your processes.Why not try it out right now for free? We can quickly assess your current processes as well as help with the implementation process. Go ahead, save yourself some time, money, and grief; take a look at DOTS Lead Validation and give us a call. Let’s get those mean people out of your online shopping cart. | ||
| Talk to you soon!
Ericka J. Do you have questions or comments for Ericka J.? Email her at communications@serviceobjects.com. *Wikipedia keyword: Paypal 12/02/08 |
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So, What Are Those DOTS Things Anyway?
Service Objects was created in 2001 out of the necessity to validate contact information. Since then we have become a well oiled machine offering over 20 different DOTS Web Services…
Service Objects DOTS Web Services offer capabilities that leave our competition in the dust scratching their heads. But a question that keeps rising to the top is…”What does DOTS stand for”?
“DOTS” stands for Dynamic On Time Services, an acronym that was created by one of our founders and current CEO. The reason that I wanted to blog about this topic with you is because I’m in sales. I’m on the front lines everyday and one of the most consistent questions I receive is, “what does DOTS stand for?”
If you notice throughout our Web site you will find small “dots” at the top left potion of each page, next to our company logo. These “dots”, or symbols, are what ties our logo and company name with our actual product names, which always begin with the word “DOTS”, case in point our DOTS Lead Validation Web Service.
I hope that I was able to I clarify one thing for you today…when you think of DOTS, think:
“Dynamic On Time Services”, and of course, think Service Objects!
Thanks for reading,
Ryan M.
Want to connect with Ryan M.? Email him today at communications@serviceobjects.com.
